Marketing Managers Salary in United States
Marketing Managers pay snapshot in United States
Marketing managers craft go-to-market strategies, oversee campaigns, and analyze performance across channels. They translate brand positioning into measurable pipeline and revenue outcomes.
Core responsibilities
- Develop integrated marketing plans aligned with business goals
- Lead cross-functional teams to execute campaigns, launches, and events
- Manage budgets, agencies, and creative resources
- Analyze funnel metrics to optimize spend and messaging
Core skills
- Go-to-market strategy and message development
- Demand generation, lifecycle marketing, and analytics
- Campaign planning across digital, content, events, and partnerships
- Team leadership and vendor management
Median (USD)
$161,030
Annual gross compensation reference point
Median (USD)
$161,030
Converted using the latest available exchange rate
Global benchmark (USD)
$161,030
Published source: U.S. BLS OOH 2024 — Marketing Managers
Salary Breakdown
Annual compensation converted into monthly, weekly, and hourly estimates for quick planning.
USD compensation
- Annual
- $161,030
- Monthly
- $13,419
- Weekly
- $3,097
- Hourly
- $77.42
USD compensation
- Annual
- $161,030
- Monthly
- $13,419
- Weekly
- $3,097
- Hourly
- $77.42
Experience tiers
Estimated salary ranges by career stage using local benchmarks (USD). Align your expectations with responsibilities and progression focus.
Marketing Specialist
Executes campaigns, analyzes channel metrics, and manages marketing assets
Typical experience: 0-3 years
Next focus: Develop cross-channel expertise, build dashboards, and document campaign ROI
Estimated annual pay (local)
$117,552
Estimated annual pay (USD)
$117,552
Marketing Manager
Owns strategy, aligns stakeholders, and manages budgets across campaigns
Typical experience: 4-8 years
Next focus: Lead launch roadmaps, coach specialists, and partner closely with sales
Estimated annual pay (local)
$161,030
Estimated annual pay (USD)
$161,030
Senior Manager / Head of Marketing
Guides brand positioning, oversees multiple teams, and drives revenue impact
Typical experience: 9+ years
Next focus: Shape GTM strategy, manage executive reporting, and develop leadership competencies
Estimated annual pay (local)
$204,508
Estimated annual pay (USD)
$204,508
Career Progression Checkpoints
- Marketing specialist or coordinator supporting channel execution
- Marketing manager owning campaign strategy and budgets
- Senior marketing manager or head of marketing overseeing teams
- Director or VP of marketing shaping brand and growth strategy
Next: Calculate Take-Home Pay
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What Influences Pay?
Employers weigh industry context, location, and proven expertise. Use these levers to position your value when negotiating compensation.
Industry growth stage
High-growth SaaS, fintech, and e-commerce firms invest heavily in marketing leadership.
Revenue responsibility
Managers tied to pipeline and revenue targets often receive performance bonuses.
Team size and budget
Overseeing multimillion-dollar budgets and large teams correlates with higher pay bands.
Analytical sophistication
Fluency in marketing analytics and attribution tools signals strategic impact and lifts compensation.
Credentials That Stand Out
- HubSpot or Salesforce Marketing Cloud certifications
- Google Analytics / Ads professional certifications
- Chartered Institute of Marketing (CIM) qualifications
- Digital marketing leadership courses (e.g., Kellogg, Wharton executive programs)
Skill Upgrades Employers Reward
- Go-to-market strategy and message development
- Demand generation, lifecycle marketing, and analytics
- Campaign planning across digital, content, events, and partnerships
- Team leadership and vendor management
- Marketing automation, CRM, and attribution tools
Next Steps and Tools
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Open toolMarketing Managers Salary FAQs in United States
Concise answers to the questions candidates and hiring teams ask most often when benchmarking compensation.
Do marketing managers earn commission?
Some roles include bonuses or variable pay tied to campaign performance, lead volume, or revenue goals.
How can marketing managers negotiate raises?
Highlight campaigns that drove pipeline, improvements in CAC/LTV, and cross-functional leadership contributions.
Is an MBA required for advancement?
An MBA can help for corporate leadership roles, but proven results, data literacy, and people management remain stronger predictors of pay growth.
How We Estimate Salaries
Figures blend public labor statistics with market calibration for United States. Median pay for marketing managers professionals anchors the model, while quartiles and experience multipliers show typical ranges rather than exact offers.
- Benchmark year:Data reflects 2024 reporting where available and will be reviewed annually.
- Primary source:U.S. BLS OOH 2024 — Marketing Managers
- Global context:U.S. BLS OOH 2024 — Marketing Managers
- Country adjustment factor:1 (baseline 2024) from U.S. BLS OOH 2024 — Marketing Managers
Use this guide as a starting point. Company size, equity grants, benefits, and negotiation timing can shift compensation. Refresh the numbers yearly or alongside significant market changes.